Extreme Exposure – client CASE study

For over 20 years, Extreme Exposure has been serving recreational & technical divers with high quality diving equipment and superior customer service. Extreme Exposure is internationally renowned for high quality service, international diving trips and Florida cave diver training as well as local guided diving. Extreme Exposure reached out to Redhead Labs in 2015 to help them meet the unique challenges they were facing in e-commerce. Redhead Labs assisted in moving Extreme Exposure from their dated e-commerce platform to Bigcommerce. A custom site was designed & developed by our team of experts that renders and performs beautifully across desktops, tablets, and mobile devices. Extreme Exposure has reported great success since the site launch and is continuing to grow!


Extreme Exposure’s brand is known for offering top notch diving equipment built for the toughest conditions and as a source of information for extreme divers. They challenged Redhead Labs to revamp the look and feel of their online store, simplify site navigation, and showcase their products in a manner that better reflected the brand. It was also important to them that the site act as a source of advice and knowledge they offer their customers. The site redesign also needed to provide key features missing from their outdated platform such as:

  • Product review system
  • Promotional sale capabilities
  • Custom tablet and mobile layouts
  • Custom product layout for advanced options

Choosing Redhead Labs

Extreme Exposure started their search through a number of BigCommerce trusted partners. After browsing many developers, Redhead Labs came to the top for consistently good reviews as well as for offering many different services such as design, branding, custom development and SEO. This allowed Extreme Exposure to keep things simple and continue working with familiar people to improve their site.

A Bold & Beautiful New Look

Out With The Old

In With The New


The original project with Extreme Exposure has blossomed into an on-going partnership with Redhead Labs. Since coming on board as a client, Extreme Exposure has launched a fully responsive online store, revitalized their brand, and greatly reduced staff burdens with improved order and inventory management. In the short few months since launching their site, Extreme Exposure has seen over a 200% increase in sales. Site traffic, page views, and their conversion rate have improved across the board and continue to trend upwards.

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