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10 Effective Ways to Drive Traffic to Your Website

Jul 21, 2017 | Marketing, SEO

When starting a business, it is common knowledge that attracting consumers will help and keep your company growing. With the rapid changes in technology, reaching consumers all over is more important now than ever. Finding effective ways to drive traffic to your website can be tricky, but with these 10 tips in hand, you will be sure to see some changes in the amount of potential consumers that will reach your page.

1. Paid Advertising

  • Google Adwords
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads

Advertising will be your key to success when growing your online business. There are many platforms that offer paid advertising, including large social media moguls like Facebook, Instagram, and Twitter. Search Engine Optimization (SEO) and pay-per-click (PPC) marketing are two of the main marketing routes. By establishing your social media presence on these platforms and paying for online advertising, you can increase your following, and reach out to more users that may be interested in your products or services.


2. Use Forums To Engage With Content That Relates To Your Industry

  • Reddit, Digg, Blogs, etc.

For consumers, forum sites like Reddit and Digg are go to sources for endless topics and interests. Forums are also a landing ground for some potential consumers. You can start by creating a user account for your company to target customers on these platforms. By answering questions or offering feedback in forums related to your industry, you can create a following. A cool feature some online forums have is the option to create a signature. Every time you post, if a potential client has a question they automatically have the resources to reach out to you. A word of advice though, make sure you are engaging in useful conversations on forum pages, and not overtly pushing for users to visit your page. You may get flagged as spam.


3. Write A Blog

Do you have some interesting thoughts or useful information relating to the industry your website is in? Write a blog post! Not only does this help drive traffic, it also helps establish credibility within your company. By showing potential consumers your company has knowledge and genuine interest about topics in your field, your company’s reputation will reap the benefits in the long run.


4. Get People To Guest Post On Your Blog

In relation to blog posting, participate in Guest Post blogging. Guest Post Blogging is the concept of having someone (or multiple people) write and publish an article on your website. Not only does this generate traffic to your page, but it gives your website unique and diverse blog content.


5. Build Inbound Links

Building a quality Inbound link can determine how easy potential consumers find your content when using a search engine. Based on the quality of your inbound link and how many clicks it gets, your page can be ranked by how much traffic it gets. The more traffic it receives, the higher ranked your page is, which means it appears closer to the top of a web page when a potential consumer searches for specific keywords. Beware though, a bad quality link can lower your ranking. This website gives some helpful tips and details that are useful for building Inbound links.


6. Build A Navigation Logical Website With Accessible Internal Link Structures

A potential client or consumer saw your ad on Facebook and has now reached your site. Great! One problem… they do not know how to navigate it. The layout is tricky and the links structures are either missing or hard to access. The potential client has closed out of their web browser quicker than they opened your site.

When getting and retaining traffic for your website, easy accessibility and structure are a must. This is why it is so important for your website to have easy layout and navigation for potential clients to reach its internal links. For example, having a navigation bar that’s features concise headings with categorized subheadings makes finding links on a webpage easier to find and can boost your website ranking.


7. Submit Your Site To Directories

  • Stumble Upon
  • InstantShift

Building search engine optimization is crucial to getting your website on the cyber map. Among the largest web directories are Google, Bing, StumbleOpon. If you have blog posts or articles on your website, make sure to submit does into directories as well. Any chance you have to effectively drive traffic to your website is valuable.


8. SEO Foundations – Optimize From The Start

  • Meta data
  • Headlines
  • Proper keyword research
  • Submit sitemap

Search Engine Optimization (SEO’s) are a vital digital marketing tool, especially for new websites. Meta Tags are small portions of text you can include in the code for your website. This can describe give a visual overview of your website if a user searches your website on a search engine. Along with this, you can create a relevant and concise headline to draw in more traffic. Adding proper keyword search is another vital SEO tool to utilize, because it allows users to find your site based on target words they may search. Lastly, don’t forget to submit your sitemap to different search engines. By doing so, search engine robots will have an easier time finding your page.


9. Implement Schema Mark-Up (Micro Data)

Schema Mark-up is an innovative tool when it comes to Search Engine Optimization. Micro data is one of the three code languages used to implement Schema mark-up. This code can give search engines information about how you want content in your website to be ranked.


10. Build Up (And Keep) A Following On Social Media

In this day and age, social media is your holy grail. Linking all of your social media platforms (Twitter, Facebook, and Instagram) together and including on your website is the first step. The key to building a following is to stay active and appeal to your audience. By utilizing hashtags and posting and sharing quality content that interests’ users daily, you can quickly gain following and drive traffic to your website.

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